Schlitz Ad and Poster Collection: The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz (pronunciation: /ˈʃlɪts/), was known as “The beer that made Milwaukee famous” and was advertised with the slogan “When you’re out of Schlitz, you’re out of beer”. (Wikipedia)
Schlitz Ad and Poster Collection:
1930’s Ads and Posters:
1934 smart people drink Schlitz. In Brown Bottles
1936 Keep Sunny Summer Health. Drink Schlitz All Winter
1937 Pleasant Memories of Olden Times Schlitz in ‘Steinies’
1940’s Ads and Posters:
1940 For Great Occasions… an even finer Schlitz
1941 America’s Most Distinguished Beer. Schlitz. The Beer That Made Milwaukee Famous
1941 When unexpected quests drop in… Schlitz
1943 There’s No bitterness, Just the Kiss of the hops… Schlitz, The Beer That Mad Milwaukee Famous
1943 No Bitterness. The Masterpiece. Just the Kiss of the hops. Schlitz
1944 ‘Ah-h- just ze kiss of ze hops’. Schlitz
1944 It’s something different. Just The Kiss Of The Hops … none of the bitterness. Schlitz
1944 Mellow as moonlight. Just The Kiss Of The Hops. Schlitz
1945 The beer of Tomorrow is here Today. Schlitz
1946 No harsh bitterness … Just the Kiss of the Hops. Schlitz
1947 Bringing out the finest flavor. Schlitz
1947 ‘That’s what I call real beer… no wonder it made Milwaukee famous! Schlitz
1948 ‘No wonder it made Milwaukee famous!’ Schlitz
1948 ‘I was curious … I tasted it … Now I know why Schlitz is … The Beer that made Milwaukee Famous!’
1948 ‘I was curious … I tasted it … Now I know why Schlitz is … The Beer that made Milwaukee Famous!’
1948 ‘I was curious … I tasted it … Now I know why Schlitz is …. The Beer that made Milwaukee Famous!’
1948 ‘I was curious …. I tasted it … No wonder Schlitz is … The Beer that made Milwaukee Famous!
1949 ‘I was curious … I tasted it … Now I know why Schlitz is …. The Beer that made Milwaukee Famous!’
1949 ‘I was curious … I tasted it … Now I know why Schlitz is …. The Beer that made Milwaukee Famous!’
1949 ‘ I was curious … I tasted it … No wonder Schlitz … The Beer that made Milwaukee Famous … is the largest-selling beer in America!’
1949 ‘I was curious… I tested it… Now I know why Schlitz is… The Beer that made Milwaukee Famous!’
1949 ‘I was curious… I tasted it… Now I know why Schlitz is… The Beer that made Milwaukee Famous!’
1950’s Ads and Posters:
1950 ‘I was curious…. I tasted it … Now I know why Schlitz is … The Beer that made Milwaukee Famous!’
1950 ‘ I was curious … I tasted it … No wonder Schlitz … The Beer that made Milwaukee Famous … is the largest-selling beer in America!’
1950 ‘ I was curious … I tasted it … No wonder Schlitz … The Beer that made Milwaukee Famous … is the largest-selling beer in America!’
1950 ‘ I was curious … I tasted it … No wonder Schlitz … The Beer that made Milwaukee Famous … is the largest-selling beer in America!
1950 ‘ I was curious … I tasted it … No wonder Schlitz … The Beer that made Milwaukee Famous … is the largest-selling beer in America!’
1951 Schlitz. ‘It’s OK… I saved the Schlitz!’
1951 Schlitz. The Beer that made Milwaukee Famous
1951 Schlitz. The Beer that made Milwaukee Famous.. He just can’t loose!
1952 If you like beer you’ll love Schlitz
1952 If you like beer you’ll love Schlitz
1952 ‘Here’s a message from Milwaukee’ Schlitz
1952 ‘Anyway, you didn’t burn the Schlitz!’ The Beer that made Milwaukee Famous
1952 A Pleasant interruption. Schlitz The Beer that made Milwaukee Famous
1952 ‘Here’s one I can understand!’ Schlitz. The Beer that made Milwaukee Famous
1952 Schlitz. ‘I thought I was his favorite!’
1953 If you like beer You’ll Love Schlitz. The Beer that Made Milwaukee Famous
1953 If you like beer You’ll Love Schlitz. The Beer that Made Milwaukee Famous
1953 If you like beer You’ll Love Schlitz. The Beer that Made Milwaukee Famous
1954 If you like beer you’ll love Schlitz
1954 If you like beer you’ll love Schlitz. The Greatest Name in Beer
1954 If you like beer you’ll love Schlitz
1954 If you like beer you’ll love Schlitz. The Beer that Made Milwaukee Famous
1954 If you like beer you’ll love Schlitz
1954 If you like beer you’ll love Schlitz
1954 If you like beer you’ll love Schlitz one of the finer things of life!
1954 If you like beer, you’ll love Schlitz!
1954 Just the kiss of the Hops no harsh bitternes. If you like beer you’ll love Schlitz. The Beer That Made Milwaukee Famous
1955 World’s Most Famous Taste In Beer. If you like beer you’ll love Schlitz. The Beer That Made Milwaukee Famous
1955 Your thirst can ‘feel’ the difference! Schlitz
1955 Your thirst can ‘feel’ the difference! Schlitz
1956 Light refreshment is half the fun! Schlitz
1956 Schlitz. Satisfies your thirst for Something Better
1957 Holiday Schlitztogether or a Schlitzing good time for all. Be a Schlitzer. Be resfreshed. Schlitz
1957 Set up the fun with light refreshment. Schlitz. The Beer That Made Milwaukee Famous
1958 Move up to quality… Move up to Schlitz Raiders Of The Schlitzbox
1959 Know the joy of good living with the reach of all.. Move up to quality – Move up to Schlitz
1959 Know the real joy of good living… Move up to quality… more up to Schlitz!
1959 Know the real joy of good living… Move up to quality… more up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality… move up to Schlitz!
1959 Know the real joy of good living… Move up to quality.. move up to Schlitz!
1959 Know the real joy of good living… Move up to quality … move up to Schlitz!
1959 Know the real joy of good living… Move up to quality … move up to Schlitz!
1959 Know The Real Joy Of Good Living! move up to Schlitz
1960’s Ads and Posters:
1960 Move up to Schlitz! One of the real joys of good living …
1960 Move up to Schlitz
1960 Move up to Schlitz!
1961 Enjoy the difference. move up to Schlitz
1960 Greetings from Schlitz
1960 One Of The Real joys Of Good Living. Schlitz
1960 Invitation from your Tavern Keeper. Come And Watch The Races! move up to Schlitz
1960 Know The Real Joy Of Good Living! move up to Schlitz
1960 Know The Real Joy Of Good Living! move up to Schlitz
1960 Know The Real Joy Of Good Living! move up to Schlitz
1961 Enjoy the difference! move up to Schlitz
1961 You’ll love the difference! move up to Schlitz
1961 Oooh, that kiss! Schlitz
1961 72 out of 100 men recognized this shape. Do you. Schlitz
1961 His first name was Joe… Schlitz
1961 Our home town – and how it got into our slogan. Schlitz
1962 Some day all beer cans will open this easy. Schlitz
1962 real gusto in a great light beer. Schlitz
1962 real gusto in a great light beer. Schlitz
1962 The Brown Bottle. Schlitz
1963 gusto. What does it mean, anyway. Schlitz
1963 How long is a kiss. Schlitz
1963 The most exclusive club in the world. Schlitz
1963 What was Schlitz doing with Teddy in Africa
1963 Long hard road to glory. Schlitz
1963 real gusto in a great light beer. Schlitz
1963 real gusto in a great light beer. Schlitz
1964 real gusto in a great light beer. Schlitz
1964 It was rugged, mates. 33 days in a lifeboat and worst of all no Schlitz!
1964 Schlitz gets to a man’s thirst quick. No guesswork about flavor. Comes at you with gusto. Satisfying Schlitz
1964 Ski lesson. Point tips downhill. Bend knees. Go! Where. Straight to the nearest glass of Schlitz
1964 How to name a tavern. Schlitz
1964 You may serve the Schlitz when ready, Gridley!
1964 Can’t get to Tokyo for the Olympics. So throw a Jitsu Raku party! Schlitz
1964 Why we put a head on Schlitz before we put on the cap
1965 real gusto in a great light beer. Schlitz
1965 He’s witty, he’s charming, he drinks Schlitz. I think I’ll marry him
1965 Jim Cramer worked his way up the hard way. He likes a beer that drinks down the easy way. Schlitz
1965 real gusto days. Schlitz
1965 real gusto in a great light beer. Schlitz
1965 Schlitz, real gusto in a great light beer
1965 They helped start a revolution. Schlitz
1965 Nome, Alaska, 1902 where men were men and the beer was Schlitz
1965 Do you remember that wonderful year… 1849. Schlitz
1965 It seems there was this cow… Schlitz
1965 How long is a kiss. Schlitz
1965 Why the Emperor of Austria sent an ambassador to Milwaukee. Schlitz
1966 Mildred never used to be famous for their parties. Then she introduced Schlitz Malt Liquor
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1966 ‘When you’re out of Schlitz, you’re out of beer’
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1966 ‘When you’re out of Schlitz, you’re out of beer.’
1967 ‘When you’re out of Schlitz, you’re out of beer’
1967 ‘When you’re out of Schlitz, you’re out of beer’
1967 ‘When one is out of Schiltz, one is out of beer’
1967 ‘When you’re out of Schlitz, you’re out of beer.’
1967 ‘When you’re out of Schlitz, you’re out of beer.’
1967 ‘When you’re out of Schlitz, you’re out of beer
1968 Out Of Schlitz. unthinkable. ‘When you’re out of Schlitz, you’re out of beer
1968 ‘When you’re out of Schlitz, you’re out of beer
1968 ‘When you’re out of Schlitz, you’re out of beer
1968 ‘When you’re out of Schlitz, you’re out of beer
1968 ‘When you’re out of Schlitz, you’re out of beer
1968 ‘When you’re out of Schlitz, you’re out of beer
1969 El Toro Bravo. Schlitz Malt Liquor. Comes on Bold
1969 El Toro Bravo. Schlitz Malt Liquor
1969 Taste the golden age of Schlitz
1969 Taste the golden age of Schlitz
1969 Taste the golden age of Schlitz
1969 Taste the golden age of Schlitz
1969 Taste the golden age of Schlitz
1969 When you’re out of Schlitz, punt
1970’s Ads and Posters:
1970 A lot of people who are now saying Schlitz Malt Liquor served on the rocks….
1970 El Toro Bravo. Schlitz Malt Liquor
1970 El Toro Bravo. Schlitz Malt Liquor
1970 You only go around once in life. So grab for all the gusto you can… Schlitz
1970 You only go around once in life. So grab for all the gusto you can… Schlitz
1970 You only go around once in life. So grab for all the gusto you can… Schlitz
1971 Life only happens once. You get no second changes. Schlitz
1977 Have a Schlitz, and keep on swingin’. In style
1977 This time of year you don’t ever want to be out of Schlitz. It’s the one for sun
1979 Schlitz Strike Rich Bowling Sweepstakes
1980’s Ads and Posters:
1980 Schlitz. Go for it!
1981 Football Fan’s Survival Kit. Schlitz
1981 Pour it on smooth. With country music and Schlitz
1982 Schlitz. Enter The Miss Irish Photo Contest
Some interesting Schlitz related links:
Wikipedia article about Joseph Schlitz Brewing Company
My other Alcohol related material:
Alcohol Ad and Poster Collection
Smoking Ad and Poster Collection
If you have a Schlitz related website and would like to get it listed above, please send me an email