Shell Ad and Poster Collection: Shell plc, commonly known as Shell, is a British–Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas “supermajors” and the sixth-largest company in the world measured by 2016 revenues (and the largest based in Europe). Shell was first in the 2013 Fortune Global 500 list of the world’s largest companies in that year its revenues were equivalent to 84% of the Netherlands’ $556 billion GDP. (Wikipedia)
Shell Ad and Poster Collection:
1920’s Ads and Posters:
1920 Shell
1923 The Leading Line. Shell
1925 Gasoline Shell. Associated ‘Nafta’ Genova
1925 Shell Petrol & Oil
1925 Shell Motor Oil
1926 The Quick-Starting Pair. Shell Oil and Petrol
1926 The Quick Starting Pair Shell Oil & Shell Petrol
1928 The Quick Starting Pair. Shell Oil & Shell Petrol
1929 Shell
1930’s Ads and Posters:
1930 The Quick Starting Pair Shell Oil & Shell Petrol
1930 Aeroshell Oil
1930 Shell Motor Oil. Every Drop Counts
1932 Everywhere You Go You Can Be Sure Of Shell
1932 Aeroshell Lubricating Oil. The Aristocrat Of Lubricants
1932 Shell Tox against Insects
1932 Wherever You Go, You Can Be Sure Of Shell
1933 Aeroshell. Shell-A-Cyl With Shell Motor Oils
1933 AeroShell. The Exceptional Lubricant
1933 You Can Be Sure Of Shell. Merchants Prefer Shell
1934 An Exhibition Of Pictures In An Advertising By Shell-Mex And B.P. LTD
1934 You Can Be Sure of Shell. Anglers Prefer Shell
1935 For High Performance. Bristol Bombays. Lubrication By Shell
1935 You Can Be Sure Of Shell. Footballers Prefer Shell
1936 To Visit Britain’s Landmarks. You Can Be Sure Of Shell
1936 91 Miles Up World’s Height Record By R.A.F. Shell Supplied Both Fuel And Oil
1937 Stop And Go All Day – Every Day. Super-Shell
1937 New Shell Lubricating Oils
1937 To Visit Britain’s Landmarks. You Can Be Sure of Shell
1937 Starting causes More Engine Wear than all the running… Golden Shell, The New Motor Oil
1937 Dingo, Gorilla, Dingorilla. Golden Shell
1938 Exhibition Of Pictures In Advertising By Shell-Mex And B.P. LTD
1938 Film Stars Use Shell. You Can Be Sure Of Shell
1938 Tourists Prefer Shell. You Can Be Sure of Shell
1938 Shell Tox
1938 Shell Tox
1938 In Stop and Go, a mile S-T-R-E-T-C-H-E-S. Super-Shell Saves on stop and go
1939 How many ‘Screwdrivers’ can you find in this picture. Shell
1939 Summer Shell. May To October
1939 These Men Use Shell, Racing Motorists, You Can Be Sure Of Shell
1939 Traffic Boners Are On The Way Out — ‘Share the Road’ and Super-Shell both save on Stop-and-Go
1940’s Ads and Posters:
1940 Auto Engine Oil Oils Fine Watch. Golden Shell
1941 Presto! – from petroleum to Silk. New Solutized Shell is the finer fuel for ‘411941 Presto! – from petroleum to Silk. New Solutized Shell is the finer fuel for ’41
1942 Helium is a Hellion to Hold. Shell
1943 Glass Armor – sky high. Shell
1943 Destroys Insects. It’s More Powerful. Shelltox
1944 Hide Seek Bomb … And Jink. Shell
1944 Just what the General ordered… Shell Industrial Lubricants
1944 Pop goes the Diesel. Shell
1944 Sir Perceval’s Tailor had it easy. Shell
1947 Smooth going In A Shifting World. Shell
1948 Inside business. Shell Industrial Lubricants
1948 Move the mountain to Mohammed. Shell
1949 Shell. The Superiority of Shell Products From Reliability and Safety
1950’s Ads and Posters:
1952 Catalytic Cracking Plant, Stanlow, Cheshire. You Can Be Sure of Shell
1952 Congratulations Chicago & Southern Air Lines on your outstanding engine service record! Shell Oil Company
1952 Shell Air Quiz
1954 Trintignant, 1954 French Champion with Supershell with ICA and Shell X-100 Motor Oil
1955 You car can get 5 to 10 more horsepower with New Shell X-100 Motor Oil Premium
1955 Trintignant. French Champion 1954. 1st in the 1955 European Grand Prix with Shell
1956 Now it shoots a breeze 3,5 times around the world. Shell
1956 Shell Motor Oil. 2 Stroke Selfmixing
1957 Now … 15 servants in everyone’s home! Shell
1958 Shell X-100 why Multigrade
1959 Big Squeeze makes the music better. Shell
1959 Good News – coming out of Western woods! Shell
1959 Neat new way to beat the heat. Shell
1959 New kind of airport pavement for the jet age. Shell
1959 No chips off this old block. Shell
1959 AeroShell Turbine Fuel powers America’s fastest jetliner. Shell Oil Company
1960’s Ads and Posters:
1960 cars love Shell
1960 Cushioned ride for tender travelers. Shell
1960 How to keep moving in a fiery furnace. Shell
1960 Keeping Independence on the Move. Leaders in Industry rely on Shell
1960 Leonardo and some Yankee craftsmen. Shell
1960 The beginning of the end of ‘Number Please’. Shell
1960 What made hotboxes old-fashioned. Shell
1961 Shell reports on three new lubricants that improve aircraft operation
1962 Why Scallop Shells on the Doge’s golden barge. Shell
1962 The brave new world of Borgo a Mozzano. Shell
1964 Shellina with ICA, the blend that gives you wings
1964 Young Californian Drives 526.28 MPH. Shell
1964 New Zealand grows on grass. Shell And World Oil
1965 Shell guide to Le Mans. Will the Italian wizard’s newest creatio whip this tough-to-beat American
1965 World traffic made it necessary. World Shell made it possible. Shell Super Motor Oil
1966 A Tour Of Shell’s Wonderful World Of Golf
1966 How one of Shell’s 7 ingredients gives you good mileage
1969 Ah, America. To bugs and worms you look good enough to eat. Shell
1969 Cars built to do 175 need all the protection they can get from a motor oil. So does your car. Super Shell
1969 This tire has 40,000 miles on it. It can still take it when it’s an old Super Shell HP-40
1969 Watch the birdies this winter. Shell’s Wonderful World of Golf
1970’s Ads and Posters:
1970 Jim was a chip off the old block. No job. No Schooling. No hope. Shell
1978 From the freezer to the oven in 36 hours. The Shell motor oil that had to earn its name
1979 Ask for Shell Fire & Ice All Season Motor Oil
1980’s Ads and Posters:
1989 For The Same Reason You Chose A Truck. Truck Guard. Shell
1990’s Ads and Posters:
1993 Before you look in these yellow pages, take a look in these. Shell
2010’s Ads and Posters:
2013 Performance That Inspires. Shell V-Power
2013 Makes the ride livelier. Shell V Power
2014 Let’s Find Cleaner Sources Of Energy Today, To Help Protect Her Tomorrow. Shell
2014 Let’s Light Up Our Cities With A Cleaner Source Of Electricity. Shell
2017 The new Shell V-Power SmartDeal. Smart fuel. Smart price. Good feeling
2018 Annoyed by gasoline price comparisons. Show a yellow card! Shell ClubSmart
2018 No more fake news! Cheap refueling is always possible. Shell ClubSmart
2019 always fits. Shell Helix refill oil for all engines
2019 Shell Car Wash. 100% clean man? Now up to 50% on car wash
2019 Shell V-Power. Refuel efficiency
2019 Shell V-Power. Experience performance
2020’s Ads and Posters:
2020 Shell V-Power Racing Team. The App That Puts You In The Driver’s Seat
2020 When The Going Gets Tough, Truckies Keep Everyone Going. Shell Rimula
2020 At Work Or Play, Give Your Pickup The Power To Do What Trucks Do. Shell Rotella
2020 The Engine Oil That Works As Hard As You. Shell Rimula
Some interesting Shell related links:
Wikipedia article about Shell
My other Petroleum related material:
Petroleum Ad and Poster Collection
If you have a Shell related website and would like to get it listed above, please send me an email