Shell Ad and Poster Collection: Shell plc, commonly known as Shell, is a British–Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas “supermajors” and the sixth-largest company in the world measured by 2016 revenues (and the largest based in Europe). Shell was first in the 2013 Fortune Global 500 list of the world’s largest companies in that year its revenues were equivalent to 84% of the Netherlands’ $556 billion GDP. (Wikipedia)
Shell Ad and Poster Collection:
1920’s Ads and Posters:
1920 Shell
1923 The Leading Line. Shell
1925 Gasoline Shell. Associated ‘Nafta’ Genova
1925 Shell Petrol & Oil
1925 Shell Motor Oil
1926 The Quick-Starting Pair. Shell Oil and Petrol
1926 The Quick Starting Pair Shell Oil & Shell Petrol
1927 The powerful and perfect team, Shell Oil and Gasoline
1928 The Quick Starting Pair. Shell Oil & Shell Petrol
1929 Shell
1930’s Ads and Posters:
1930 The Quick Starting Pair Shell Oil & Shell Petrol
1930 Aeroshell Oil
1930 Shell Motor Oil. Every Drop Counts
1932 Everywhere You Go You Can Be Sure Of Shell
1932 Aeroshell Lubricating Oil. The Aristocrat Of Lubricants
1932 Shell Tox against Insects
1932 Wherever You Go, You Can Be Sure Of Shell
1933 Aeroshell. Shell-A-Cyl With Shell Motor Oils
1933 AeroShell. The Exceptional Lubricant
1933 You Can Be Sure Of Shell. Merchants Prefer Shell
1934 An Exhibition Of Pictures In An Advertising By Shell-Mex And B.P. LTD
1934 You Can Be Sure of Shell. Anglers Prefer Shell
1935 For High Performance. Bristol Bombays. Lubrication By Shell
1935 You Can Be Sure Of Shell. Footballers Prefer Shell
1936 To Visit Britain’s Landmarks. You Can Be Sure Of Shell
1936 91 Miles Up World’s Height Record By R.A.F. Shell Supplied Both Fuel And Oil
1937 Stop And Go All Day – Every Day. Super-Shell
1937 New Shell Lubricating Oils
1937 To Visit Britain’s Landmarks. You Can Be Sure of Shell
1937 Starting causes More Engine Wear than all the running… Golden Shell, The New Motor Oil
1937 Dingo, Gorilla, Dingorilla. Golden Shell
1938 Exhibition Of Pictures In Advertising By Shell-Mex And B.P. LTD
1938 Film Stars Use Shell. You Can Be Sure Of Shell
1938 Tourists Prefer Shell. You Can Be Sure of Shell
1938 Shell Tox
1938 Shell Tox
1938 In Stop and Go, a mile S-T-R-E-T-C-H-E-S. Super-Shell Saves on stop and go
1939 How many ‘Screwdrivers’ can you find in this picture. Shell
1939 Summer Shell. May To October
1939 These Men Use Shell, Racing Motorists, You Can Be Sure Of Shell
1939 Traffic Boners Are On The Way Out — ‘Share the Road’ and Super-Shell both save on Stop-and-Go
1940’s Ads and Posters:
1940 Auto Engine Oil Oils Fine Watch. Golden Shell
1941 Presto! – from petroleum to Silk. New Solutized Shell is the finer fuel for ’41
1942 Helium is a Hellion to Hold. Shell
1942 ‘Greenhouses’ for the boys ‘upstairs’ Shell
1943 Glass Armor – sky high. Shell
1943 Don’t Look Now – But Here Comes 444 Ladies Stockings. Shell
1943 He’s doing all right… Thank you. Shell
1943 Something Big – like lifting an Elephant. Shell
1943 Destroys Insects. It’s More Powerful. Shelltox
1944 Hide Seek Bomb … And Jink. Shell
1944 Whose Loco. Shell
1944 Gang Plow… Gang Buster
1944 Just what the General ordered… Shell Industrial Lubricants
1944 Pop goes the Diesel. Shell
1944 Professor Robot, D.Sc. Shell Research
1944 Sir Perceval’s Tailor had it easy. Shell
1945 Parent And Prodigy. Shell
1946 The Ship’s in the Meadow. Shell
1947 Smooth going In A Shifting World. Shell
1948 Inside business. Shell Industrial Lubricants
1948 Move the mountain to Mohammed. Shell
1949 Shell. The Superiority of Shell Products From Reliability and Safety
1950’s Ads and Posters:
1951 New alkaline Shell X-100 Motor Oil neutralizes Acid Action
1951 New alkaline Shell X-100 Motor Oil neutralizes Acid Action
1952 New alkaline Shell X-100 Motor Oil counteracts Acid Action
1952 New alkaline Shell X-100 Motor Oil counteracts Acid Action
1952 Catalytic Cracking Plant, Stanlow, Cheshire. You Can Be Sure of Shell
1952 Congratulations Chicago & Southern Air Lines on your outstanding engine service record! Shell Oil Company
1952 Shell Air Quiz
1954 Trintignant, 1954 French Champion with Supershell with ICA and Shell X-100 Motor Oil
1955 You car can get 5 to 10 more horsepower with New Shell X-100 Motor Oil Premium
1955 Trintignant. French Champion 1954. 1st in the 1955 European Grand Prix with Shell
1956 Now it shoots a breeze 3,5 times around the world. Shell
1956 Shell Motor Oil. 2 Stroke Selfmixing
1957 Now … 15 servants in everyone’s home! Shell
1958 Shell X-100 why Multigrade
1959 Big Squeeze makes the music better. Shell
1959 Good News – coming out of Western woods! Shell
1959 Neat new way to beat the heat. Shell
1959 New kind of airport pavement for the jet age. Shell