Old Overholt Ad and Poster Collection: Old Overholt, said to be America’s oldest continually maintained brand of whiskey, was founded in West Overton, Pennsylvania, in 1810. Old Overholt is a rye whiskey distilled by A. Overholt & Co., currently a subsidiary of Beam Suntory, which is a subsidiary of Suntory Holdings of Osaka, Japan. It is produced at the Jim Beam distillery in Clermont, Kentucky. (Wikipedia)
Old Overholt Ad and Poster Collection:
1930’s Ads and Posters:
1937 The tinkling ice in a highball glass never sound so inviting as when the drink is made with Old Overholt
1937 Once You Learn… You Never Forget. Old Overholt
1937 Even when 1937 Even when you use less, the taste still ‘Comes Through’ Old Overholt you use less, the taste still ‘Comes Through’ Old Overholt
1938 America’s Fourmost Whiskies. Old Overholt. Old Taylor. Old Grand-Dad. Mount Vernon
1940’s Ads and Posters:
1944 It’s Good Taste Always Stands Out. Old Overholt
1947 Over the years with Old Overholt
1948 1810 Discussions and comparisons of whiskies were spirited and lively. Old Overholt
1948 Over the years with Old Overholt
1948 Over the years with Old Overholt
1950’s Ads and Posters:
1951 You can taste its real rye flavor. Old Overholt
1952 For those who like heartiness in a whiskey. Old Overholt
1952 Through six wars and 132 years Americans have toasted victory in Old Overholt