Willard Ad and Poster Collection: In 1902, The Electric Storage Battery Co. formed Willard Storage Battery Co. when they acquired the battery-making assets of a jewelry manufacturer in Cleveland, OH and incorporated them. By 1950 Willard automotive batteries were outselling Exide automotive batteries although The Electric Storage Battery Co. was larger due to diversification. (Wikipedia)
Willard Ad and Poster Collection:
1930’s Ads and Posters:
1939 Buy a Master duty Willard For Quick Starts – Long Life
1940’s Ads and Posters:
1940 Keep Acid-spray off Your Car’s Vitals with a Willard ‘Safety-Fill’ Battery!
1940 New ‘Safety-Fill’ Batter Protects Car Vitals from Corrosion! Willard
1940 Protect Your Car’s Vitals with this New ‘Safety-Fill’ Battery! Willard
1940 Protect Your Car’s Vitals with this New ‘Safety-Fill’ Battery! Willard
1941 4 Extra Advantages at No Extra Cost in the 1941 Willards!
1943 Built to Serve. Willard
1943 Deserves Your Care. Willard
1943 During the War. Willard
1943 For The Tough Jobs. Willard
1943 For Your Car Too. Willard
1943 On Duty. Willard
1948 Willard Dependability and Performance mean Quick Starts Long Life
1950’s Ads and Posters:
1951 New Willard Super Master with Metalex
1952 A reputation for dependability born 100 million batteries ago. Willard
1952 AAA Reports Over 10 Million Car Breakdowns Caused By Battery Trouble In One Year! Play Safe – Buy a Willard
1970’s Ads and Posters:
1970 A battery to outlast your whole car. Yes. Or the next one’s free. Willard & Exide
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